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ACCOUNTANT. BUSINESS OWNER. COACH.
I’m John, a UK accountant and business owner who has spent years working closely with small business owners. Over that time, I’ve seen the same pattern again and again: people build businesses that are profitable on paper, but demanding, stressful, and not always aligned with the life they actually want.
My coaching is built around a simple idea: your business should serve your personal goals, not the other way around. Rather than focusing only on revenue targets, growth plans or productivity hacks, we start with what you want your life to look like — your income, time, freedom, family, lifestyle and long-term ambitions — then work backwards to shape the business around that vision.
This approach is specifically designed for owners of service-based businesses. I only work with service business owners because I understand the challenges that come with selling expertise, managing client relationships, delivering work through people or processes, and trying to build a business that is not completely dependent on you.
The purpose of coaching is not simply to make the business bigger. It is to help you get clear on what you personally want from the business — the income you want it to provide, the time you want it to give back, the lifestyle you want to build, and the longer-term goals you want it to support.
The first step is a discovery call. This is a chance to talk through where you are now, what you want from your business, and whether coaching is the right fit.
Book a discovery call today and start building a service business that supports the life you actually want.